Treat everyone as remote

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Remote working

This article is part of a series on remote working.

Second-class citizens

In the past, a common challenge that remote workers have faced is feeling like they are several steps removed from the rest of the physically colocated company. This manifests repeatedly: day in, day out. It reveals itself in the nagging instinct that discussions and decisions are happening in person without giving remote workers the ability to have their input. It can come from the worryingly empty email inbox during challenging periods, or the strangely quiet chat rooms. It arises when joining a meeting via video call to see ten tiny figures sitting around a conference room table, sharing one microphone.

This is when remote working sucks. You feel like an other; unlike all of the other “normal” staff. Perhaps even like a lesser member of the company. This isn’t right. However, none of this should be attributed to malice. After all, for decades we have been used to working together in offices. Old habits die hard, especially if they aren’t being challenged.

I remember a long time ago when the magnetic hub of our company was our HQ in Brighton. The anecdote in mind happened when we were hiring rapidly after receiving a funding round. We had monthly induction sessions for new starters that walked them through what the company did, the software we built, how we marketed it and sold it — all of that good stuff. These inductions were organized well, planned and practiced, and generally speaking were a fun, informative experience.

That is, except for the month when we started onboarding some engineers in our smaller Stuttgart office. They would turn up to the meeting, join the video call, and wait for the person leading the session in Brighton to join. But they never did. Messages were sent that were unanswered. Everyone’s laptops were closed. No malice, just forgetfulness. But that forgetfulness, repeated daily, compounds into larger frustrations about “being remote” in comparison to other members of staff that are not.


We should be aiming to treat everyone equally.

What this needs is a mindset shift. The title of the article says it all really: treat everyone as remote. That’s how you solve the problem of any worker in your company feeling like they are “remote”. You simply act as if everyone is, thus cancelling out the prefix: if everyone is treated like a remote worker, then really, they’re all just workers. Equal. No longer do the remote workers need to continually put in additional effort in order to gather information that they have missed, or to remind people that they are still there, or that their timezone is different. Instead, they just do their work just like everyone else, and interact with others like everyone else.

Even though this is simple, it isn’t straightforward. It’s a little bit like if you’ve ever tried to meditate. It’s simple: just continually focus on your breathing. But it’s not straightforward: your mind wanders and you get caught up in thoughts. You bring your attention back to your breath, and guess what, your mind is generating thoughts again.

Treating everyone as remote requires a mindset shift in every individual in the entire company. It means that every action and interaction should be done in such a way that equally benefits somebody regardless of whether they are present in a physical office or not. This can best be explained by example, and at the time of writing we’re living through the largest remote working experiment in the technology industry: a global pandemic.

Below is a screenshot of the first remote cabinet meeting of the UK government from March 2020. At this point the country had been put under the first initial lockdown measures, indicating that everyone who was able to work from home should do so. In what should now be a familiar sight to most people, the meeting was being conducted via Zoom.

Most participants of this call are remote, and are therefore acting in the correct way to treat everyone as remote. However, there is one group of participants that are not abiding by this rule. On the top row, second from left, the Cabinet Room has joined the meeting via a traditional meeting room AV setup: one fixed camera and a microphone in the middle of a shared table.

Whereas all other participants have a microphone and camera each, allowing them to properly see and hear each other, being able to understand the facial expressions of the person sitting farthest away on the Cabinet Room table requires some serious CSI “enhance!” magic. Do you reckon that everyone else on this call got frustrated with not being able to see or hear them properly? Do you think that they may have experienced, perhaps for the first time, one of the frustrations of being a remote worker when others do not treat everyone as remote? Ah, yes. That.

So this is the first big thing when it comes to truly supporting remote workers. The entire company needs to adopt a mindset where they treat everyone as remote. Every action via code, written or spoken word should provide an equal interaction opportunity to anyone regardless of their location.

Actions and initiatives

This can be done by performing some of the following actions and initiatives.

  • Give your declaration of intent. You can’t expect anyone to begin changing if you don’t talk about your intention clearly. As explored in my initial post reflecting on a year spent remotely, there are plenty of reasons for beginning to act like a remote-first company, even if that may not be your final trajectory. Tell yourself, your team, and others that you know that you are going to be changing your working practices to better support remote workers. Like our meditation example above, this may be simple, but it isn’t straightforward. You may find yourself having to repeat this message, in combination with taking the actions below, for it to really sink in.
  • Shift to asynchronicity. Synchronous communication is essential, but maybe not always as essential as you think. Adopt a mindset where you question all of your synchronous communication — such as video calls and instant messages — and see whether you can move to more asynchronous alternatives such as email and writing documents. Not only will this reduce the time that you spend in meetings, which can be draining and interrupting for everyone’s flow, it will produce more artifacts that can be shared and read more widely at a later date.
  • Make your time and commitment expectations clear. Shifting to more asynchronous communication means that the time taken to close the loop may be longer. However, it’s more inclusive, and often better thought through. Working with your colleagues to help them understand that this is purposeful, and most importantly, perfectly normal, is something that you’ll need to do. State your intention that it’s OK to not read something if it’s not specifically important to an individual. Also say that it’s OK to take until the end of the week to read and comment on a proposal. The net effect is increased autonomy and flow.
  • Choose appropriate tools to support remote collaboration. I often take for granted that we are already avid users of Google’s office suite, which has excellent collaboration and commenting capabilities. The same is true for Github, Slack, Miro and Figma, and others. However, some companies still make it extremely hard to collaborate effectively, such as by emailing around local copies of documents which then require a copy to be made and so on, until you reach final_version_7_FINAL.doc. Champion better tools and demonstrate them to your colleagues to drive bottom-up change. Ask those with the power to make decisions and spend budget to help you.
  • Habitually produce artifacts. With everything that you do, ask the question as to whether you should be creating a useful artifact for the future. Whether that’s recording a meeting so that people can watch it asynchronously later, or writing up that design document to develop your thoughts with others, or creating that Architecture Design Record, create them. Artifacts are so useful so that you understand where you’ve come from, where you are currently going and where, eventually, you want to get to.
  • Instill meeting and video call etiquette. Don’t be like the Cabinet Room. Have each participant have their own camera and microphone, and mute when not talking. If useful, write up your agenda and thoughts beforehand so that the meeting can run efficiently. Use a spotter to check whether there are people on the call that aren’t being heard and invite them into the conversation.
  • Broadcast information to the widest possible group. Think about who is hearing, seeing and reading your communication. Could it be useful to a broader group of participants, even if it’s just optional information that they can read if they’re interested? If so, don’t repeat yourself in the future; broadcast it immediately at a wider level. A DM could become a message in the team’s chat room. A team chat room message could instead go out to the whole department. Remember that people can just not read something if they don’t want to. That’s fine.
  • Continually take visible action. Most importantly, just keep doing all of the above continually. Soon your habits will catch on and others will follow.


Now, on to the exercise. Pencils at the ready.

Spend some time thinking about your own workplace, department or team. How would you rate yourselves against the intention of treating everyone as remote when compared to the continual actions and habits that you are taking? Is there a void here? What needs to be done to change that? Also, assuming you’re reading this sometime around the time that it was written, how have these habits changed when you compare your workplace now to how it was before the Covid-19 pandemic?

Think about some changes that you can implement right away in order to close the gap between intention and action. Then do them.

In the articles to follow in the remote working series, we’ll unpack all of the rules and approaches in finer detail. If you want to follow along for the ride, sign up for my newsletter and I’ll let you know when there are new posts available.

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