The Engineering Manager

Positioning, positioning, positioning The best software doesn’t sell itself. Even if you did have the best software, it needs to be positioned, priced and pitched correctly to stand a chance amongst your competitors, and that’s where product marketing comes in. As a manager of an engineering team it’s likely that you’ll be regularly working with a product marketer to make sure that the cool stuff that you’re building is making the biggest splash possible. Great […]

Building people and technology When your company is at an early stage, hard graft, rather than complexity, is the focus. Communication doesn’t require careful thought or organization because you’re either sitting next to each other or there are few enough of you to make decisions over video calls, emails or IMs. If there’s friction or disagreement amongst key people, then often the fight to keep afloat takes precedence anyway, dampening the urge to keep negotiating. […]